Yoplait and Frubes needed to re-energise their organic social presence and connect with a new generation of consumers in a crowded, fast-moving feed.

We leaned into playful storytelling, humour, and interactivity to meet audiences where they already engage, through short-form content, comics, and filters.

We revamped their organic social channels with engaging posts, 3D illustrated comics, and custom AR filters designed to boost interaction and brand personality.

The refreshed content increased engagement, strengthened brand connection, and positioned Yoplait and Frubes as fun, relevant, and culturally in-tune brands.